Our Vitamins & Health Buyer Predicts the Hottest Trends for 2018

WellnessVitaminsOur Vitamins & Health Buyer Predicts the Hottest Trends for 2018

Our Vitamins & Health Buyer Predicts the Hottest Trends for 2018

Read up on the biggest trends in other categories here!

2017 IN REVIEW: What Was Hot in Vitamins & Health?

Happy skin, happy joints, happy tummy! 2017 saw COLLAGEN and BIOTIN supplements serge in popularity, both helping to keep your hair, skin, and nails in tip-top shape. We crushed on Lorna Vanderhaeghe Active Collagen Drink Mix for its quality marine collagen base and yummy raspberry flavour. 2017 was also the year of TURMERIC, the bright yellow super herb, with anti-inflammatory properties that can help with joint pain and liver health. We enjoyed it as a supplement or in a golden milk latte a-la Botanica Turmeric Golden Mylk. Finally, keeping the digestive system happy continued to be at the forefront of our minds this year. New PROBIOTIC formulations like Genestra HMF Fit For School Probiotic Formula, Adrien Gagnon Go Probiotics Anti-Stress, and NOVA Probiotics VEGAN Gluten + Lactose Intolerance 10 Billion CFU focus on specific needs and we loved that!

Honorable mentions: There were just too many awesome trends in 2017 not to shout out a few more. We also could not stop talking about activated charcoal powder (for skin, teeth or digestion), unicorn superfoods (yum!) and why we love them, and gummy vitamins (double yum!).

COMING UP IN 2018: Top 6 Trends in Vitamins & Health


What is it? Maca, known as Peruvian Ginseng, is a dried root grown in the high plateaus of the Andes mountains in Peru. This starchy root is rich in essential minerals, EFAs, amino acids, and polysaccharides. Look for a gelatinized format, like Organika Organic Maca Powder, for easier mixing and digestion.

What’s all the hype about? Loved for its energy and libido boosting properties, Maca helps to balance the effects of major hormones like testosterone, estrogen, and progesterone.


What is it? Herbs like Rhodiola, Ashwagandha, and Schizandra (Schisandra Chinensis) are known as adaptogens, referring to how they help the body better ‘adapt’ and deal with stress by helping to support our adrenal glands.

What’s all the hype about? Adaptogenic herbs can help our bodies deal with stress. While we’d like to all slow down and take more time for relaxation, this isn’t always possible. By nourishing our adrenal glands, adaptogens help our bodies be more resilient to stress. Read more from Dr. Laura Belus, ND.


What is it? Mindful meditation is the practice of focus on one specific thing – commonly the rhythm of your breathing or the feeling of your body as you sit. The objective is to continue to focus on this one point in the present and refocus each time your mind wanders.

What’s all the hype about? Mindful meditation can help reduce stress and improve your ability to focus when not meditating. In our busy lives, it can be a welcome break from the go-go-go. It can give you a chance to relax, practice kindness towards yourself and focus on only the present for a piece of the day.


What is it? Keeping a healthy digestive system is key to a healthy immune system. From allergies to our skin, to whether we get sick from a cold, a healthy gut is key.

What’s all the hype about? We all know about the importance of probiotics but a healthy gut requires more! Prebiotics help encourages the growth of your flora, improving digestion and enhancing mineral absorption. We recommend trying Genuine Health Fermented Organic Gut Superfoods+ or Lorna Vanderhaeghe Regular Girl.


What is it? Magnesium is an essential mineral that plays an important role in our nerve and muscle function. Meeting our body’s daily magnesium requirements from diet alone can be difficult. Magnesium deficiency may result in migraines, high blood pressure, heart palpitations, anxiety, infertility, or more muscle cramping.

What’s all the hype about? Magnesium may help reduce symptoms of anxiety, leg cramping and help relaxation before bedtime. Formulations with magnesium bis-glycinate, such as CanPrev Magnesium Bis-Glycinate 200, are preferred because of their superior absorption and gentleness on the bowels.


What is it? Moringa, kale, hemp, spirulina, beets. Bone broth, collagen! Powdered formats of all your favourites are hot!

What’s all the hype about? Super powders are super easy to incorporate into your soups, smoothies, lattes or baking. Try some of our favourites: Ecoideas Organic Moringa Powder, Rootalive Organic Turmeric Powder, Progressive Organics Spirulina, Prairie Naturals Organic Kale Powder, Organika Beef Bone Broth Protein Powder & Sproos Marine Collagen.

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