Meet Erin – Well.ca’s CMO

December 20, 2013

Hi there! I’m Erin.

I’m the “new kid” on the Well.ca block. I joined the team 6 weeks ago as the CMO, responsible for running Marketing and Merchandising. I get to work with an incredibly talented group of Category Managers who list all of the exciting new products that you find on our site. I also get to work with the equally amazing Marketing team that does everything from building the emails you get every week to running events like the Baby Time Show.

I have the best job in the world! First, I love what we do at Well.ca; we help simplify the lives of our busy customers by giving you convenient access to amazing products all from the comfort of your homes. I love that I can be in the boardroom in the morning and out in the warehouse in the afternoon picking and packing orders for our customers. I love that everyone here is committed to making this a better company and making our customers happy.

When I joined the Well.ca team, one of the first things I wanted to do was get the blog up and running again! Our blog is a great way to highlight our favourite products, share information, help you get to know us and finally, give you a bit of a glimpse into what goes on behind the scenes in this exciting and rapidly growing company.

My other job is being a mom to two wonderful little children. My son Alex is almost 4 and his sister Madeleine is 18 months old. They become more and more incredible every day! Alex is a great big brother and Madeleine adores him and thinks that she can do everything that he can (which is amusing to watch!). I also have a wonderful husband Jason who is a true partner at home.

We like to keep our household mostly “Green & Natural.” We use organic and/or natural personal care and cleaning products (especially anything that is used on/around the kids) whenever we can. However, we never buy anything a second time if it doesn’t work the first time around. We try to buy most of our produce from the local farmer’s market and buy organic food whenever it is available and affordable. We also love to cook and to eat together as a family and to travel.

So what should you expect to hear from me on the Well.ca blog? Some of the topics I will be writing about will include what goes on behind the scenes at Well.ca, my favourite Green & Natural products (I promise they will work!), my experiences as a working mom and healthy/delicious recipes from my kitchen. I look forward to sharing and getting to know our customers better over the coming months!