Beauty trends can be utterly maddening sometimes, can’t they?
“Glitter is great.” “No more glitter.”
“Thin eyebrows are sexy.” “Thick, natural brows are gorgeous.”
“A bold lip is on trend.” “Nope, it’s got to be a barely there, all over nude, glowy look.”
Honestly? If we could run around makeup and skin product free, we probably would most of the time. But alas, blurring the lines that are slowly creeping onto our faces is paramount and a little makeup helps us look the part, even if some days we don’t feel it. Thus, if there is a new beauty trend that has sparked our interest, it is skincare-infused products—the ultimate beauty hybrid we never knew we needed.
Skincare-infused makeup products cover, correct, and enhance, all while benefitting our skin through enriching ingredients. Fortunately, there are a few makeup brands that incorporate skincare ingredients and benefits into their products—meaning we don’t have to spend twice as long to look this amazing!
While makeup is not meant to penetrate deep into the skin, these hybrid products can help us maintain healthy skin while we have makeup on. Think hydration, balancing properties and sun protection that require zero extra effort! PUR Beauty is one brand we have fallen for that is committed to redefining clean beauty and helping us find everyday skincare and makeup that make our day a little (or a lot!) better.
These new hybrids are exactly what we semi-lazy peeps need. Here are a few of our faves…
This skincare-infused formula has high pigment for excellent colour pay-off. Amplify your natural beauty and blend and go with six sultry matte, shimmer, and metallic browns for customized looks that add depth and dimension. Containing ingredients like turmeric extract (which helps brighten dull skin) and pomegranate enzyme that moisturizes and helps soothe skin for a more radiant-looking complexion, you can’t go wrong with this versatile shadow palate.
Using an eyeshadow brush, place shadow onto the eyelid, building and blending until you achieve the desired look. For added dimension, place deeper shades into the crease and blend using windshield wiper motions.
Moisturize and soften lips with this ultra-hydrating, uber creamy lippy! This self-sharpening, jumbo lip pencil is formulated with sunflower seed oil and rosemary leaf extract to help condition and protect your delicate lips while PÜR-fecting your pout with a natural flush of pigment-rich lip colour.
Use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage colour. Twist at base to “sharpen” pencil, always keeping it ready to go!
Multitasking Essentials Best Sellers Kit
This kit has everything needed for a natural look that takes minutes (hello, gorgeous!)—all encased in a sustainable cosmetics bag. You’ll find a full-size 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, a chisel brush, the ever-loved energize & Rescue Primer Mini and a Mini Fully Charged Mascara Deluxe.
Use fingers to apply primer to clean, dry skin in circular motions and let dry. Using the brush, apply mineral makeup in circular motions to achieve an even and flawless-looking finish, layering as needed for desired coverage. Place mascara wand at the base of the lashes and wiggle the wand in a back-and-forth motion, repeating to build.
Tone Up Niacinamide Firming Eye Serum
Help lift, smooth, and de-puff the appearance of the under-eye area. This age-defying niacinamide-based eye serum is formulated with supercharged ingredients like sodium hyaluronate, squalene, aloe, basil leaf extract and turmeric root extract. Now in a new travel-friendly tube, this lightweight, cooling eye serum can go with you anywhere.
Gently dispense a pin-sized drop onto your ring finger and pat around the eye area.
Beauty, PUR & Simple
PUR products are mess-free, multitasking, easy-to-use and good-for-your skin. PUR has redeﬁned clean with skincare-infused products that accentuate your natural born beauty.