Motherhood is 24/7. It’s late nights cradling your little one back to sleep, and early mornings getting the kids ready for school. It’s explaining to your toddler why the sky is blue, and figuring out how they got that piece of broccoli so far up their nostril. If motherhood is something completely new to you, you have a whole slew of firsts to look forward to (and scratch your head about!).
Breastfeeding is Beautiful
When it comes to breastfeeding, a lot of moms look forward to a beautiful experience between mother and baby. The skin-to-skin contact not only warms and comforts your baby, but it’s also one of the many ways to help with bonding. What’s more is the bonus of amazing health benefits—because there are plenty! Your breast milk is an easily digestible nutritional powerhouse which boosts your baby’s immune system and helps to makes your baby smarter (among other benefits!). It’s no wonder breast milk is referred to as #liquidgold!
Breastfeeding is hard
For many new mothers, breastfeeding support and guidance can be the difference between breastfeeding their babies and needing to formula feed. In Canada, over 93,000 babies do not receive breast milk up to the recommended 6 months of age—this puts our country significantly below the World Health Organization’s breastfeeding guidelines. So what’s really happening? For so many moms, it’s the fact that if things don’t go as planned, the support they need in those crucial moments of confusion or panic is severely lacking.
Whether you’re a first-time mom or a veteran mom, breastfeeding is a commitment that may come with challenges, especially in the first few weeks. Your experience can also vary from one child to another. There could be difficulties with baby’s latch, overcoming pain, or even boosting your milk supply. It’s safe to say the struggle is real.
Help is on the Way
No matter what challenges you’re facing with when it comes to breastfeeding, you should have access to professional guidance if you need it, whenever your need it. Medela is providing that support through a service called 24/7 LC™. Accessed through the MyMedela app (which is FREE to download), 24/7 LC™ grants you unlimited access to IBCLCs (International Board Certified Lactation Consultants) via instant live video chats in less than 30 seconds, 24 hours a day.
When a call comes into the cue, the IBCLCs do not know how the mother has reached them. The ONLY information that they receive is the first name of the mother and her preferred language of communication—English or French.
What is an International Board Certified Lactation Consultant?
IBCLCs are extremely well trained to provide advice based on clinical evidence and best practices (in both English and French through 24/7 LC™). To become an IBCLC, (which is the highest certification you can get in the world of lactation), you must:
- Complete required health science courses
- Complete 90 hours of didactic learning in lactation
- Complete clinical experience
- Pass the certification exam
So needless to say, these folks are committed to the highest standards in lactation in the world. They are the cream of crop!
How do I Get It?
The 24/7 LC™ service has been seamlessly incorporated into the award-winning MyMedela app. The app itself is free to download and has tons of other features for tracking everything baby. Not only does it sync to the Sonata double electric breast pump to automatically upload your pumping sessions, but you can also track data about breastmilk feedings, sleep patterns, diaper changes, etc. and email it all to your doctor with just a few clicks.
Keep in mind is although free 1-month memberships are available inside each box of the Sonata and Freestyle, you don’t need to have a breast pump to benefit.
Having 24/7 LC™ in your back pocket will break the cycle of early discouragement and equip you with the breastfeeding knowledge and know-how straight from certified, compassionate professionals through the convenience of your smartphone. Dare we say, this is the future of breastfeeding support? We certainly think so.
Since motherhood is 24/7, so is Medela’s support!
For more than 50 years, we’ve been dedicated advocates of breastfeeding moms. As the #1 breast pump brand, Medela is committed to improving mom’s breast milk pumping experience and her ability to successfully provide breast milk to her baby for as long as she chooses.