Skincare Guide For Every Age Group - Blog
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Skincare Guide For Every Age Group

Seanna Cohen | Skin Care Therapist | Elodie Beauty

In the same way that your wardrobe changes as you age, so should your skincare. Hormones, lifestyle, and biological changes all affect the condition of the skin. A few small changes to your skincare routine at every stage of life can help combat the signs of aging as they arise.

In your 20s

This is the time to establish good habits that will stay with you. In your 20s, it’s all about protection and treating your skin gently. How you care for your skin at this age will set the stage for how your skin ages down the road.

SPF 30+

The visible signs of sun damage don’t often appear until your 30s and 40s. Get into the habit of wearing a daily SPF in your 20s and you can help prevent signs of premature aging later on.Acne treatments

Hormonal breakouts are common for women in their mid to late 20s. Rather than use harsh ingredients to combat acne, which can dehydrate and damage the skin, use an anti-inflammatory oil like black cumin seed to soothe and treat breakouts.

In your 30s

At this stage, cellular turnover begins to slow down and damage from years past starts to appear.


Combat environmental stressors and past sun damage by incorporating an anti-oxidant serum like vitamin C into your morning routine to fight free radicals.

Alpha Hydroxy Acids (AHA)

To speed up the skin’s renewal process and combat hyperpigmentation, use an exfoliating AHA 2-3 times per week like lactic acid or glycol acid.

In your 40s

The skin’s natural moisture level declines and you might start to see more expression lines, pigmentation, and sagging skin.

Hydrating Serum

Give your skin a hydrating boost by using a serum with humectant properties underneath your moisturizer, both day and night. This can help counteract dehydration and keep skin soft and smooth.

Facial Massage

Now’s a good time to incorporate facial massage using a rich oil into your night routine. Facial massage can increase circulation (which brings oxygen and nutrients to the skin), tighten and tone, and increase products absorption.

In your 50s & beyond

Hormonal fluctuations can cause estrogen to drop, resulting in skin that is thinner and drier. Skin can also become quite reactive and inflammatory, resulting in conditions like rosacea.

Facial Scrub

Combat dry flaky skin, oxygenate, and increase blood circulation by using a physical exfoliating scrub 2-3 times per week.

Rich Moisturizer

To help replenish the skin’s protective barrier and maintain hydration, use a rich moisturizer with occlusive ingredients like shea butter and coconut oil both day and night.

Soothing Serum

For those with sensitive and reactive skin, use an anti-inflammatory serum with calming ingredients like chamomile to both hydrate and calm redness.


There you have it! By customizing your skincare at every age, you’re sure to tackle any skincare changes that come your way.

Seanna Cohen | Skin Care Therapist | Elodie Beauty
Seanna is a certified skin care therapist and the founder of Elodie Beauty, an online resource offering DIY recipes, beauty tips, and reviews. Seanna empowers others to establish a more natural beauty routine through personal skin care coaching sessions, holistic facials, blog, and workshops. Follow Seanna’s journey and get inspired to live a clean, green, beautiful life at
Facebook – @elodiebeautynaturally | Instagram – @elodiebeauty
  • Judie B rown
    Posted at 20:20h, 14 January Reply

    Since when did “every age” end in the fifties..?

    • Zoe (Social Media Manager)
      Posted at 12:18h, 02 February Reply

      Hi Judie! We completely appreciate where you’re coming from. Many people in their 50s and beyond suffer from dryness and sensitivity, which is why we grouped them together. But you can always customize your skincare routine to your specific concerns if needed!

  • Cynthia Dingwell
    Posted at 12:13h, 19 January Reply

    This is awesome. Thank you.

    • Zoe (Social Media Manager)
      Posted at 12:09h, 02 February Reply

      Thanks for your comment, Cynthia. Glad that you enjoyed the post!

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